Everything we know about making AI say your name, pulled straight from the PEO method.
How to decide between schema.org Person and Organization markup, and how to nest a founder's Person entity inside a company's...
9 min read → GuideHow schema.org's knowsAbout property works, how to choose entries, and how it helps AI systems associate your name with specific...
9 min read → GuideA build-order strategy for schema.org sameAs: which profiles to include, in what sequence, how to verify them, and how many is...
10 min read → GuideHow FAQPage schema works, why the question-and-answer shape matches how retrieval systems extract content, and how to write FAQ...
10 min read → GuideA technical explanation of retrieval-augmented generation, how the retrieval and generation stages work, and what it means for how...
10 min read → GuideA technical explanation of how text embeddings work, why phrasing changes where your bio sits in vector space, and how that...
10 min read → GuideHow Perplexity's retrieve-then-cite pipeline works, what makes a page a winning citation source, and how to become one of the...
10 min read → GuideHow grounding works inside Google AI Mode, what it pulls from, and why entity clarity and traditional search fundamentals both...
10 min read → GuideWhy language models hallucinate, how grounding mitigates it without eliminating it, and what a personal entity can actually do to...
10 min read → GuideWhat GPTBot is, how it differs from ChatGPT's live browsing crawler, and the practical tradeoffs of allowing or blocking it in...
9 min read → GuideCopy-paste robots.txt rules for GPTBot, ClaudeBot, Google-Extended, PerplexityBot and more, plus the syntax and mistakes that...
10 min read → GuideHow entity disambiguation works, which signals engines use to resolve a name to one specific person, and how to strengthen those...
10 min read → GuideA step-by-step guide to creating a Wikidata item for yourself, including the notability bar, the properties that matter, and how to...
11 min read → GuideHow to build a recurring, manual AI visibility dashboard: what to track, a fixed prompt set, a log format, and how to turn entries...
10 min read → GuideThe definition, the three signals, and how PEO differs from SEO and GEO.
7 min read → PlaybookThe full method to become the name AI names, step by step.
9 min read → SignalsKnowledge, Age and Network, and why Network carries the most weight.
7 min read → CompareWhere each layer wins, and why ranking fourth is now invisible.
6 min read → TacticChoose the buyer-phrased questions that become your scoreboard.
6 min read → MapThe whole field on one map, and why PEO sits on top.
6 min read → Deep DivePublish depth, not summaries, and format it so engines lift you.
7 min read → Deep DiveThe heaviest signal, and how to earn it honestly.
7 min read → Deep DiveCollapse your fragmented online selves into one legible identity.
6 min read → Deep DiveMeasure movement from unmentioned to named, and close the loop.
6 min read → Deep DiveWhat llms.txt actually does, who reads it, and the honest evidence. Includes a copy-paste llms.txt…
9 min read → GuideA complete Person schema JSON-LD guide for your name: every property that matters, a copy-paste example,…
9 min read → Deep DiveEvery AI crawler that matters in 2026: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and more. What each…
8 min read → CompareHow ChatGPT gets information: two doors, model training and live retrieval. What each door rewards, why…
8 min read → Deep DiveHow do LLMs work with names? There is no database and no profile. Your name lives as tokens, embeddings…
8 min read → Deep DivesameAs schema is one line of JSON-LD that fuses your scattered profiles into a single entity machines can…
9 min read → Deep DiveHow a knowledge graph stores a person as a node with typed facts, how Google assembles one about you, and…
8 min read → Deep DiveSharing a name with someone famous means engines default to them. This same name as someone famous SEO…
8 min read → PlaybookA free ai visibility audit you can run in one hour: 25 copy-paste prompts across five categories, a…
9 min read → CompareThe real ai visibility tools of 2026 compared: Profound, Semrush AI Toolkit, Ahrefs Brand Radar, Otterly…
9 min read → Deep DiveAI engines retrieve passages, not pages. Passage optimization explained: how chunking works, why every…
9 min read → Deep DiveAI citations vs mentions vs recommendations: what each one is, how engines produce each, which one…
8 min read → Deep DiveZero-click searches hit 69% after AI Overviews launched. Zero-click engineering means winning the…
8 min read → Deep DiveE-E-A-T in AI search is not a vibe, it is data. How engines read experience, expertise, authority and…
8 min read → Playbook40 to 60% of AI answer citations rotate month over month. Why ai citation churn happens, which signals…
8 min read → Deep DiveDigital PR for AI search is an engineering problem, not a media game: a repeatable pipeline of third-party…
9 min read → Deep DiveA section-by-section teardown of a machine-readable About page: the structure, the exact schema markup,…
8 min read → Deep DiveHow to write for AI search: answer-shaped writing puts the answer first, keeps passages self-contained,…
8 min read → Deep DiveConflicting titles, bios and dates quietly tax your AI visibility. How contradiction debt breaks online…
8 min read → Deep DiveThe full GA4 setup for AI referral traffic analytics: a custom AI channel, the exact regex for chatgpt.com…
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